Privacy Policy

This Privacy Statement is to inform you what to expect when we, Home Travel Africa collect personal data (as stated below) about you.

It applies to the information we collect about:

  • Visitors to our websites
  • Anyone who use our services, e.g. Membership Services, Training Providers, HOME TRAVEL AFRICA, Research & Partnership applicants, and those who subscribe to our newsletters and other social media outlets.

It is important that you read this Privacy Statement together with any other fair processing notice that we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your personal data. This Privacy Statement supplements any other such notices and is not intended to override them.

For the purposes of the relevant data protection legislation, the data “controller” is the Association of Africa musicians and creative artists.

Purpose of collecting information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  1. To allow you to register as a Member of the platform with us or to provide you with the services you have requested, such as HOME TRAVEL AFRICA or the provision of Research & Partnership.
  2. To administer Membership records which may include publication of disciplinary decisions in accordance with relevant Byelaws and Regulations that are part of the Membership Terms and Conditions;
  3. Where we need to comply with a legal or regulatory obligation; or
  4. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

“Legitimate Interest” means our interest in conducting and managing our business to enable us to give you the best service and the most secure experience. We ensure that we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Types of personal data we collect

“Personal data” means any information which identifies (or from which we can identify) a natural person. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

  • “Identity Data”, which comprises your first name, maiden name, last name, title, date of birth and gender.
  • “Contact Data”, which comprises your email address, address and telephone number.
  • “Financial Data”, which comprises the payment details you have provided to us.
  • “Transaction Data”, which comprises details about payments to and from you and other details of services you have purchased from us.
  • “Technical Data”, which comprises your IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the device(s) you use to access our website.
  • “Profile Data”, which comprises your username and password, your interests, preferences, feedback and survey responses.
  • “Usage Data”, which comprises information about how you use our website or services.
  • “Marketing and Communications Data”, which comprises your preferences in receiving marketing from us and third parties, and your communication preferences.

We do not collect any “Special Categories” of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). We do not knowingly collect and personal data about children. We also do not use any automated decision-making processes.

When do we collect information

We may collect information on you in the following ways:

  • Information that you voluntarily provide to us When you sign up for a Membership, consult with our customer service team, send us an email, request information about our services, fill in forms on our website, or communicate with us in any way, you are voluntarily giving us information that we collect. We also collect information you give to us when we contact you during the registration process or in the process or managing your account or your organizations account. That information may include your Identity Data, Contact Data, Financial Data, Transaction Data, Profile Data and Marketing and Communications Data. If you are becoming a Management Staff of HOME TRAVEL AFRICA or are a serving trustee you will be obliged to disclose any criminal conviction imposed by a court, or any previous unspent convictions. Our lawful processing purpose is compliance with a legal obligation; to ensure that statutory automatic disqualification rules do not apply. In addition, and for the same lawful purpose we may also process criminal conviction information received from a third party. We will treat this data in accordance with the principles of the general data protection regulation and it will not be retained following a decision on your application. Our lawful basis for this processing is that it is necessary for our legitimate activities as a not-for-profit body with a philosophical aim. Any such data will not be disclosed outside of HOME TRAVEL AFRICA without your consent and will be processed in accordance with the law. You may be asked whether you have any unspent criminal convictions as part of your application to become a member. We will hold any information you give us relating to unspent criminal convictions until your application is determined.
  • Information that we collect automatically When you browse our website, we may collect information about your visit to our website and your web browsing. That information may include your Technical Data and Usage Data. We may collect this information as a part of log files as well as using cookies or other similar technologies. Our use of cookies and similar technologies is explained more fully in our Cookie Policy.

How we use your information

We have set out below a description of all the ways in which we intend to use any personal data, and the legal bases on which we intend to rely on to do so. We have also identified what our Legitimate Interests are where appropriate. You can obtain further information about how we assess our Legitimate Interests against any potential impact on you in relation to specific activities by contacting us. We may use and disclose your personal information for the following purposes:

  1. a) To manage our relationship with you or your organization

In providing you with the services you have requested from us (including when you join HOME TRAVEL AFRICA as a Member), we will use your Identity Data, Contact Data, Financial Data, Transaction Data, Profile Data and Marketing and Communications Data to provide you with those services, including to process any payments received from you. We will also use this information to manage your Membership account, to keep adequate records of any past purchases, to deal with any enquiries or requests, as well as to contact you regarding the services you have asked for. We may send you important updates about any changes to the way in which our services work. Where you have purchased services from us, we may also ask you to complete a review or survey about your recent purchase or send you further information about similar services we think would be of interest to you. This is necessary to develop our range of products and services and grow our business.

  1. b) Marketing

If we have obtained your express opt-in consent, we may send you, or permit selected third parties to send you, specific forms of marketing, for example regarding other services. We shall make sure it is clear when you are able to give us permission to do this, for example, we have an online form and boxes that you need to tick if you wish to receive any such marketing materials. All our marketing emails have an active opt in or out option on them. To view or amend these you can contact our Customer Services Centre who will be able to help. You have the right to withdraw your consent to receiving direct marketing at any time by contacting us. HOME TRAVEL AFRICA is committed to ensuring the easiest way for individuals to change their marketing preferences and development is underway for a new online service for you to amend these and all your personal information.

  1. c) Advertising

We use data analytics to improve and monitor the effectiveness of our website and services, marketing, customer relationships and experiences. This is to enable us to study how customers use our services and develop them, to grow our business and to inform our marketing strategy. For more information on how we use cookies or other similar technologies for these purposes, as well as how to opt-out of the use of cookies, please visit our Cookie Policy here.


The personal information collected about you by us when you subscribe on to an HOME TRAVEL AFRICA site will only be used by HOME TRAVEL AFRICA or an HOME TRAVEL AFRICA approved third party supplier (i.e. delegate registration company) to contact you about the HOME TRAVEL AFRICA program that you have confirmed attendance to, unless you have opted in to receiving other types of communications during the booking process.

  1. e) To administer and protect our business and this website domains and microsites belong to HOME TRAVEL AFRICA. We may also use your information to reach you through our website, and to help us monitor or improve the services that we offer. This includes troubleshooting, statistical and data analysis, testing, system maintenance, support, reporting and hosting of data. We also use your information to improve our website so that content is presented in the most effective manner for you and for your computer, and as part of our efforts to keep our site safe and secure. This is necessary for the running of our business, provision of administration and IT services, network security and prevention of fraud.

  1. f) Other purposes

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another lawful reason and that reason is compatible with the original purpose. If you require an explanation of why we are using your personal data or the legal basis on which we are using it, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.

When will we share your personal data?

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We shall not share your personal data with any third parties for marketing purposes without your express consent. We shall however, share your personal data with third parties, for the following reasons:

  1. a) Service Providers

We will share your personal data with service providers where this is necessary to provide you with services that you (whether in your own name or on behalf of your organization) have ordered. Examples of Service Providers include payment processors, hosting services, suppliers, sub-contractors and delivery services. We may also need to share your personal data with third party software or IT support providers for system administration, data security, data storage, back up, disaster recovery and IT support. We share your information with the following parties, for the following purposes:

  • Newsletter/Magazine/Marketing emails
  • Security and performance
    – To maintain the security and performance of the HOME TRAVEL AFRICA website. To deliver this service it processes the IP addresses of visitors to the HOME TRAVEL AFRICA website.
    – HOME TRAVEL AFRICA DATING moderators and HOME TRAVEL AFRICA staff can see your internet protocol (IP) address when you post a message on our forums. This information is for use by HOME TRAVEL AFRICA only and is only used to prevent misuse of the discussion forums. We will not disclose your IP address to anyone, unless we are legally permitted or required to do so.
  • Online Payments
    – We collects online payments on our main website. We use a secure on-line payments gateway.
  • People who contact us via social media
    – We use a third-party providers to manage our social media interactions

b)Advertising partners

We use third-party services, Google Analytics and Site improve, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be transparent about this. We will always make it clear when we collect personal information and will explain what we intend to do with it.

  1. c) To transfer your information in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition

We may share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.

  1. d) To protect the rights, property, or safety of our business and other customers

We reserve the right to disclose or share your personal data to comply with any legal or regulatory requirements, enforce our terms and conditions (or any other agreement we enter into with you), or to protect the rights, property, or safety of our business and other customers. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Membership and Customer Support Helplines

When you call HOME TRAVEL AFRICA helplines we collect and retain only the information that is relevant to the extent required to answer the enquiry. We use this information to either update members records, pay an invoice or answer their question. HOME TRAVEL AFRICA use a third party for conference registration and bookings. They will only use your information to contact you about the event you have signed up to and to fulfil your booking. We will only share your personal information with selected third parties for postal or telephone marketing if you have consented to receiving such marketing about specific types of events.

Where will we store your personal data?

We are committed to the security of your information and have security procedures in place to protect the loss, misuse or alteration of information under our control. In addition, we also have security measures in place to protect the user database and access to this database which is restricted internally. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a username and/or password which enables you to access certain parts of our site, you are responsible for keeping this username and/or password confidential. We ask you not to share a password with anyone. We use Transport Layer Security (TLS) to encrypt and protect email traffic. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit. Please note that the transmission of information via the internet is not completely secure. Although we shall do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we shall use effective safeguarding procedures and security features to try to prevent any unauthorized access to your personal data.

How long will we keep hold of your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. We may also retain your personal data for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us. In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. In some circumstances you can ask us to delete your data: see the “Right to be Forgotten” section below for further information.

Your rights

Under certain circumstances, you have the following rights:

  1. to request that we provide you with a copy of the personal data that we hold about you (“Access Request”);
  2. to request that we rectify any personal data that we hold about you (“Right to Rectification”);
  3. to request that we erase any personal data that we hold about you (“Right to be Forgotten”);
  4. to restrict the level of processing we carry out with your personal data (“Restriction of Processing”);
  5. to obtain from us all personal data that we hold about you in a structured, machine readable form, and have this information transmitted to another organization (“Data Portability”);
  6. to object to our processing your personal data in certain ways (“Right to Object”); and
  7. to withdraw your consent at any time to our processing of your personal data.

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of the above rights by emailing us at

Access request

You have the right to request a copy of the information that we hold about you at any time. This enables you to receive a copy of the personal data that we hold about you and to check that we are lawfully processing it. Please note that in most circumstances, we shall not make a charge for this. However, we may charge a reasonable fee based on administrative costs for any further copies requested.

Right to rectification

You have the right at any time to ask us to rectify any personal data that we hold for you which is incorrect or incomplete. This enables you to have corrected any incomplete or inaccurate data we hold about you, though we may need to verify the accuracy of the new data that you provide to us. If we have disclosed any incorrect or incomplete data to any third parties, we shall inform them of any necessary amendments or corrections made to your personal data under this section.

Right to be forgotten

You have the right to ask us to erase the personal data that we hold about you in circumstances where:

  1. it is no longer necessary for us to handle your personal data for the purpose for which it was originally collected;
  2. you have withdrawn your permission for us to hold your personal data (where this was the basis on which it was collected or used);
  3. you object to the processing of the data and there is no lawful overriding reason for us to continue processing your personal data;
  4. the personal data was unlawfully processed; or
  5. we must erase your personal data in order to comply with a legal obligation.

Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Restriction of processing

You can ask us to restrict how we use your data in the following circumstances:

  1. where you believe that the information we hold about you is inaccurate, you can ask that we refrain from using your data until we can verify the accuracy of it;
  2. where we have unlawfully processed your data, you can ask that we restrict our usage of it rather than erase it completely;
  3. where we no longer need to hold your information, but you wish us to retain your information for establishing, exercising or defending a legal claim; or
  4. where you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.

Data portability

You have the right to obtain from us all personal data which you have provided to us in a structured, commonly used and machine readable form, provided that such data was processed based on your consent, or for the purpose of a contract between us and the processing was carried out by automated means. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. This will allow you to move, copy or transfer personal data easily from one IT environment to another. Alternatively, we can transmit such data directly to another organization. Please note that we shall not be able to comply with a data portability request if this will affect the rights and freedoms of others.

Right to object

You have the right to object to our processing of your personal data where we are doing this for the performance of a task carried out in the public interest (which we shall have told you about, if applicable), or where we are carrying out processing for the purposes of legitimate interests pursued by us. You also have the right at any time to ask us not to process your personal data for direct marketing or profiling purposes (to the extent that such profiling is related to such direct marketing). We shall have informed you before the time we obtained your personal data whether we intend to process your personal data for this purpose, or if we intend to disclose your information to any third party for such purposes.

Right to withdraw consent

Where you have given us your consent to our processing of any of your personal data, you have the right to withdraw your consent at any time, for example if you no longer wish us to share your information with third parties for marketing purposes (where you have previously consented to this). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.


If you are not happy with the way your information is being handled, or with the response received from us, you can seek resource through our internal complaints procedure by writing to us at:

Data Protection Unit

Association of Africa musicians and creative artists

If you have any questions about our Privacy Notice or wish to exercise any of your legal rights, you can email or write to Data Protection Unit at the address above.

Changes to this Privacy Notice

We keep our Privacy Statement under regular review. This Privacy Statement was last updated in June 2023.